GuidesUpdated May 2026 · Brand voice template
Brand voice template
A brand voice template your team can fill in and reuse.
Use this structure to turn real examples into clear voice rules, review criteria, and AI prompt instructions.
Brand voice template
Use this structure to turn real examples into clear voice rules, review criteria, and AI prompt instructions.
| Template field | Example | How to use it |
|---|---|---|
| Audience | We speak to... | Name the real buyer or operator, not a broad demographic. |
| Voice traits | We sound clear, useful, and human. | Use three to five traits, each with a do and avoid rule. |
| Vocabulary | Use: draft, approve, calendar. Avoid: unlock, revolutionize, effortless. | Capture words that should and should not appear in public copy. |
| Channel tone | LinkedIn is practical. Instagram is lighter. Support is direct and calm. | Keep voice consistent while adapting tone to context. |
| Before and after | Generic line -> stronger line. | Show examples instead of relying on adjectives. |
| AI prompt rule | Use short active sentences. Do not claim publishing is automatic. | Give the assistant clear boundaries before generation. |
Templates fail when teams invent traits in a meeting. Paste real posts into the analyzer, pull out the repeated patterns, then write the template.
Use this worksheet when a free brand voice template is too vague. It forces the template to come from real posts, examples, and review rules.
Paste the post that sounds most like the brand.
Check: What words, rhythm, or claims should repeat?
Rewrite the same idea badly on purpose.
Check: What should writers and AI avoid?
Trait / means / do / avoid.
Check: Can a reviewer use it in under one minute?
Audience + traits + examples + forbidden patterns.
Check: Can an AI assistant follow it without extra context?